Launching new products into the wild

When I worked on Facebook Messenger, a few exciting changes were happening. 

We launched Chat Heads, a messaging redesign for Android. I led the content strategy for the project, which included the product interface and tour content, product naming and marketing content. 

We also launched Stickers, a new way for people to express themselves within Facebook Messages. Because the Sticker Store was an entirely new ecosystem, I thought through the information architecture and created a system for naming new sticker sets and writing sticker descriptions.


Partners: Merrill Feather, Aaron Goldsmid, Henry Bridge, Sophie Xie, Mac Tyler

Skills: Content strategy, information architecture, product naming, systems design