From product narratives to microcopy
While I was the content strategist for Facebook Photos, I worked on several improvements to the sharing experience. Samples of my work on the mobile side include micro-hints to provide direction without overwhelming people, a system of names for photo filters, and helpful interface education. A few of my desktop project samples include several prompts optimized through A/B testing and the content flow for drag-and-drop sharing.
Mobile app samples
Desktop site samples
Skills: Content strategy, experience design, systems design, interface optimization
Partners: Andy Chung, Dirk Stoop, Scott Thompson, Grace Ko