Concept, execution and testing
Photo syncing is a feature that lets you save your mobile photos to Facebook and access them from any phone, tablet or computer. I worked on naming, positioning, and crafting both interface content and marketing communications for this launch.
I collaborated with product managers and designers to map out user experience flows, navigation labels, notifications and product education copy. I also partnered closely with researchers at each phase of the project, observing ethnographic and usability interviews, and conducting quantitative A/B tests to evaluate different types of interface content.
Partners: Andy Chung, Todd Jackson, Grace Ko
Skills: Content strategy, experience design, product naming